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View Full Version : Poll: Only 9% Plan to Buy BD Player in Next Year


Saigon
May 15th, 2008, 03:05 PM
though i do not like polls...because they are meaningless at times...read it and comment...

http://www.homemediamagazine.com/news/html/breaking_article.cfm?sec_id=2&article_id=12751

A new Harris Interactive poll of more than 2,500 U.S. adults doesn’t spell good news for Blu-ray Disc.

While 87% of respondents own DVD players, only 4% reported owning a standalone Blu-ray player and 5% reported owning a PlayStation 3. Only 9% responded that they planned on buying a Blu-ray player in the next year.

Two-thirds of respondents said they were aware of the end of the format war, and nearly seven out of 10 said they were aware that Blu-ray had won. But while nearly a quarter of respondents who were aware of the format war said they were waiting for a winner before buying a player, none had done so by the end of April.

“Since Blu-ray Disc player pricing averages more than $300, which is well above the cost for the latest generation of standard DVD players with upconverters, Blu-ray Disc players may be encountering price sensitivity despite the advanced technology,” said Joan Barten Kline, VP of the Harris Interactive Media & Entertainment Practice.

Those who do plan on buying a player are going for a first-generation Blu-ray player (10%) or a PS3 (11%), instead of the more expensive standalone players that are including profile 2.0/BD Live capabilities (6%). Only 14% of HDTV owners (a third of the respondents) said they planned on buying a Blu-ray player at all.

Only 6% reported they owned an HD DVD player and 1% said they owned an HD DVD add-on drive for the Xbox 360. Nearly half the HD DVD owners in the poll said they would continue buying HD DVD movies as long as they are available.

AndyD
May 15th, 2008, 05:26 PM
Not bad. 9% own Bluray already, 9% more want it. 18-20% market penetration in 09 is very good, considering the price of players is still so high.

Then in 09 when prices drop some more to 150-199 we will see another 10-15% pickup. Remember theres still people out there without a DVD player, let alone moving to Bluray.

mcav
May 15th, 2008, 08:56 PM
A poll that shows that Americans are not the brightest when it comes to the latest and best technology? A poll that shows that Americans go for the lowest common denominator?

No!!!!